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NOTE:
The following privacy policy template is to be used as a guide,
and you will edit your own text to properly inform visitors
about your unique situation. This template is intended to help
you cover the major items that should be disclosed in a good
general privacy policy. Remember to keep language simple and
clear. A brief introductory summary helps site visitors understand
you major principles quickly.
Introduction
COMPANY NAME respects each individual’s right to personal
privacy. We will collect and use information through our
Web site only in the ways disclosed in this statement.
This statement applies solely to information collected at COMPANY
NAME’s Web site.
Part I. Information
Collection
COMPANY NAME collects information through our Web site
at several points. We collect the following information
about primary visitors: [list types of personally identifiable
information].
We may also collect
[types of personally identifiable information] which our users
divulge about other people, [such as referrals or gift purchases.]
COMPANY NAME does not actively market to children, and we never
knowingly ask a child under 13 to divulge personal information.
We collect
the following general data that is not personally identifiable
information [list]. We collect demographic data in order
to [explain reason].
We verify the accuracy
of this information by [explain verification procedure].
We collect this
information through [describe collection methods, such as registration
forms, clickstream tracking, automatic logging files, and so
on. Describe what information is collected through each
method]. The information is collected [voluntarily or
involuntarily]. To receive our products and services,
[type of information] is mandatory because [explain reason].
Other information we request is optional.
We [do or do not]
employ cookies. A cookie is a small text file that our Web server
places on a user’s computer hard drive to be a unique identifier.
Cookies enable COMPANY NAME to track usage patterns and deliver
customized content to users. Our cookies [do or do not]
have an expiration date. Our cookies [do or do not] collect
personally identifiable information. [If so, list what
and why.]
Banner advertising
appearing on our Web site may collect the following information:
[list what and how it is collected]. Third parties collect
the following information at our Web site [list types of information].
Part II. Information
Usage.
The information collected by COMPANY NAME will be
used for [list all specific purposes]. Users who provide
information will receive [list products, services, email announcements
or advertisements].
Registered users
[will or will not] receive additional announcements from us
about products, services, special deals, and a newsletter. Out
of respect for the privacy of our users we present the option
to not receive these types of communications.
The information
we collect [will or will not] be used to create customer profiles
based on browsing or purchasing history. We [will or will
not] supplement information collected at our Web site with data
from other sources [such as credit history to authorize purchases].
We may share data
with the following third parties: [list, including shipping
companies, credit card companies, and so on]. These third
parties will use the information as follows: [list all specific
purposes]. Users may [opt in or opt out] to have their
information shared with third parties.
We offer links
to other Web sites. Please note: When you click on links
to other Web sites, we encourage you to read their privacy policies.
Their standards may differ from ours.
Our Web site offers
[chats, forums or message boards]. Please be advised that
information posted in these venues becomes public knowledge.
If our policy on
information collection or uses changes, will advise you by [explain
means of communications and time frame].
Part III. Access to
Information
COMPANY NAME maintains the accuracy of our information
by [explain procedure]. Users may access their own personal
information and contact us about inaccuracies they may find.
[Explain how.] Users may delete their information from
our database by [explain procedure and time frame].
Part IV. Problem Resolution
If problems arise, users may contact COMPANY NAME
by [list methods]. We are committed to resolving disputes
within [time frame].
Part V. Data
Storage and Security
COMPANY NAME protects user information with the following
security measures: [describe security protocols, secure servers,
firewalls, SSL encryption and other technology and procedures
used to protect consumer privacy].
If you have any
further questions about privacy or security, please contact
us by sending an email to: info@yourname.com.
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